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Revenue attribution reconciled against actual closes. Not platform-reported metrics — business truth.
Closed orders vs. platform claims — the gap is usually significant.
Profit per SKU, channel, and campaign — not just revenue numbers.
Catches drops and spikes before week-end reporting finds them.
What it looks like
Which channel actually drove revenue last month?
Reconciled against 2,300 closed orders:
Google
$148K closed · platform claimed $212K
Meta
$96K closed · platform claimed $171K
Organic + email
$44K closed
Verdict
Shift 12% of Meta budget to PMax
Closed-order truth, not platform claims.
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