Google Ads · Meta · TikTok · Shopify SEO

Proven on my
own brands first.

Three brands built on my own money. Now I coach $100K–$1M operators to run the same system — community, coaching, and AI tools.

Join the founding 50 See the ladder →

Ironman 4x4 · BMP Tuning · APMEX · All Brian's own brands

$0 → $15MIronman 4x4Shopify ecommerce, 2019–2023

$3.8M → $10M+BMP TuningShopify Plus, 2023–2026

$980M → $2.3BAPMEXEnterprise, 3 years

3 brandsProven on his own moneyNot in a pitch deck

How It Runs

Six layers. One operating system. Running every day.

Most operators run two of these. I'll teach you to run all six.

→01

Ingestion

Your goals, KPIs, operational reality, current channel mix.

→02

Validation

Are these the right goals given the market and the data?

→03

Planning

The Cascade. Year to quarter to month to week to day.

→04

Execution

Paid media, CRO, merchandising, content, lead-gen. Every day.

→05

Reconciliation

What platforms report vs. what your system of record closed.

Refinement

Monthly KPI review, quarterly Cascade refresh. The system sharpens.

Operator Proof

Both brands are his. Both results are real.

BMP Tuning — Shopify Plus · Automotive Accessories

$3.8MRevenue, 2023

$10M+Revenue, 2026

18% → 31%Gross margin

Brian's own DTC brand. Google Ads, Meta Ads, and Shopify SEO rebuilt around a single reconciled revenue signal. Attribution corrected to actual closed orders — not platform-reported conversions.

Revenue nearly tripled in three years. Gross margin moved from 18% to 31%. The same system is what clients get.

This is not a case study. It is Brian's active business, running the same playbook every day.

See how it works for your business →

Ironman 4x4 — Shopify Plus · Off-Road Accessories

$0Launch, 2019

$15MEcommerce revenue, 2023

Shopify Plus built from zero. Google Ads and Meta Ads architected from launch. Hit $15M in ecommerce revenue by 2023 through structured paid acquisition, SEO, and conversion systems — no shortcuts, no viral moment. The same compounding build.